Inspiring prospective gamblers who wish to try their luck on the same machine or in the same location, news of a sizable payout spreads swiftly via social media and word-of-mouth. Due to the attraction of large winnings, the casino may see an increase cash game appin revenue as a result of this influx of new players. However, the financial ramifications of such wins must also be managed by casinos. Large payouts can help them gain a reputation as sites where people can make a lot of money, but they also come at a high cost. A sudden jackpot can put a strain on the reserves that casinos normally set aside from their earnings to cover possible payouts. Casinos frequently take advantage of these occasions as part of their marketing strategy, despite the danger.