The integration of advertisements into games by developers is another popular way for them to make money from gaming apps. These advertisements can appear at various times during gameplay and can be in the form of banner ads, interstitial ads, rewardenew slots ukd video ads, or native ads. Ad networks or direct advertisers give developers a portion of the advertising revenue, which is normally determined by the quantity of impressions or clicks that the ads generate. Gaming app monetization relies heavily on both in-app purchases and ad revenue, which give developers the chance to get paid for their work. To guarantee a satisfying user experience and optimize revenue potential, it is crucial to strike the correct balance between IAPs and advertisements.