Since players are more likely to be invested in their virtual wealth and return to the game frequently to continue their progress, the strategic design of in-game currency can also result in increased player retention. Also, players may feel pressured to buy when special virtual goodplay. store. downloads or limited-time deals are introduced, encouraging them to do so before the chance passes. By providing special products that appeal to particular player demographics, seasonal events or partnerships with well-known franchises can improve this tactic even further. Developers are able to enhance the gaming experience and increase sales by utilizing exclusivity and scarcity. Developers must take care, though, to prevent an unfair gameplay imbalance that might irritate players who are used to a more conventional gaming experience when they gain in-game currency.