The two main methods of monetization used in mobile games are in-app purchases and advertising revenue. With in-app purchases, users can use real money to purchase in-game items or virtual currency, such as power-ups, additislots staronal lives, or cosmetics that improve gameplay. Banner ads, interstitial ads, and rewarded video ads—which players can watch in exchange for in-game rewards—are some of the advertising that are displayed within the game to generate revenue. Players who use in-app purchases to enhance their gaming experience are directly monetized. If the game allows users to purchase attractive and worthwhile items, then this strategy could be very lucrative.