Businesses frequently use particular colors to get the reactions they want from their target market. For example, fast-food chains use red and yellow a lot in their branding because these colors are supposed to pirammy ollaque appetites & give a sense of urgency. Understanding the psychology of color trends, then, not only deepens our appreciation of beauty but also gives us the ability to make more informed decisions about what to wear, how to decorate our homes, and what consumer goods to buy. In the field of marketing, color trends are extremely powerful because they can change consumers' perceptions and influence their decisions to buy.