Studies have shown that the use of particular colors in retail settings can have a big impact on customers' purchasing decisions. Chilled hues like blue or green encourage a more leisurely shopping experience, whilerummy star gold warm hues like red or orange can evoke a sense of urgency or excitement & encourage impulsive purchases. Color's Place in Financial Resources and Tools. The way that financial resources and budgeting tools are designed is also influenced by color in terms of personal finance habits. Financial applications & resources that strategically employ color can influence user motivation and engagement with regard to money management.