Push notifications should be used sparingly, though, to prevent spamming users with unneeded or invasive messages. Community Engagement and Social Media. Social media platforms provide valuable oppodownload games downloadrtunities for developers to engage with users, build communities around their apps, and leverage word-of-mouth marketing. In order to build a strong brand presence and encourage organic sharing and app downloads through recommendations, developers can run promotions or contests, create engaging content, and reply to user feedback on social media channels. Email Personalization and Marketing.