Finding the ideal balance between making money & offering users a satisfying experience requires testing out various ad formats, placements, & frequencies as part of optimizing ad revenue. To find out which configurations generate the most revenue without having a detrimental effect on player retention, fteen pati gameor instance, A/B testing various ad networks or ad placements can be useful. In conclusion, the key to maximizing the potential of ads as a monetization strategy in mobile games is to analyze and optimize ad revenue. Developers can strike the ideal balance between making money from advertisements and providing a satisfying user experience by monitoring important metrics and experimenting with various ad configurations. A good strategy for mobile game developers to make money off of their intellectual property outside of the digital sphere is to increase revenue streams through merchandise and licensing.