It's crucial to include an engaging and educational synopsis of the webpage's content in the meta description tag. For optimal display in search engine results, the meta description tag should not excesatta kinqed 160 characters in length. A meta description tag's relevance to search queries can be increased by adding pertinent keywords to it. Relevant keywords should still be included in the webpage's actual content even though most search engines no longer use the meta keywords tag. This increases the webpage's relevancy to search queries and aids search engines in understanding the content of the page.