Giving users the ability to customize their in-game avatars, characters, or surroundings with cosmetic items or other options is one way to make the most of in-app purchases. Although they have no direct effect on gameplay, these virtual goods give players a way to express their uniquesataa kingness & self within the game environment. Developers can monetize these optional purchases while catering to players who want to customize their experience by providing a wide variety of cosmetic items. Offering consumables or power-ups that give players momentary advantages or boosts during gameplay is another smart way to make the most of in-app purchases. Because they provide a real advantage that can improve performance or game progression, these virtual goods can be especially alluring to players looking for an advantage in competitive or difficult game modes.