In order to maintain their games engaging and new for their players, he pushed his staff to always look for fresh concepts & inventions. Also, Smith understood the value of maintaining a relationsdaily planner with time slotship with their fan base. He recognized that their players were the center of their operations and made it a point to interact with them frequently. By maintaining an open channel of communication, they were able to get insightful input from their players & apply it to their upcoming releases, making sure that they were consistently providing experiences that connected with their audience.