In order to support their spoken messages or express feelings that words might not adequately express, pragmatic communicators strategically employ these nonverbal cues. People can improve their capacity to establish deeper connectiteen patti 51ons with others by incorporating nonverbal cues into their communication repertoire. Also, nonverbal communication can differ greatly between cultures, so pragmatic communicators must be cognizant of these variations. A gesture that is deemed acceptable in one culture might be offensive in another. In many Western cultures, for instance, keeping eye contact is considered a sign of confidence; however, in some Asian cultures, it may be considered disrespectful.